DSGN 100 Introduction to Design DSGN 450 Design Marketing &
DSGN 480 Design Marketing & Management FASH 260 Merchandising and Buying
FASH 360 Merchandise Planning and Control FASH 370 Fashion Merchandising
FASH 462 Global Textiles and Apparel MKTG 345 Principles of Marketing
MKTG 345 Principles of Marketing MKTG 497/597 Directed Independent
UNIV 100 Cajun Connection
Ph.D. 2003, Business Administration, Louisiana State University
M.S. 1994, Marketing, Louisiana State University
B.S. 1992, Marketing, Louisiana State University
2008-present Assistant Professor – SoAD, College of the Arts, University of Louisiana at Lafayette, LA 2006- 2007 Assistant Professor of Marketing, Department of Business, Lasell College, Newton, MA
2005-2006 Visiting Assistant Professor, Sawyer School of Management, Suffolk University, Boston, MA
2001 Adjunct Instructor, Graduate School of Management, Clark University, Worcester, MA
2000 Adjunct Instructor, Graduate & Continuing Education, Framingham State College, Framingham, MA
1996-1997 Instructor, E.J. Ourso College of Business, Louisiana State University, Baton Rouge, LA
1993-1996 Research Assistant, Louisiana State University, Baton Rouge, LA
Marketing and Communications Consultant, Spring 2008 – Spring 2010, BeauSoleil Louisiana Solar Home, DOE 2009 Solar Decathlon, University of Louisiana at Lafayette, LA
Mary Kay Cosmetics, Consultant to Senior Sales Director; Direct Marketing, Sales and Service
Philadelphia Life Insurance, Baton Rouge, LA; Southwest Regional Administrator
National Canal-Villerie Supermarket, Lafayette, LA; Manager and Florist, Floral Department
A & P Supermarket, Lafayette, LA; Manager and Florist, Floral Department
Les Amis Florist and Gifts, Lafayette, LA; Assistant Wedding Consultant and Licensed Florist
Lafleur’s Florist and Gifts, Lafayette, LA; Florist – Sales and Service
(then) U.S. Congressman John Breaux, Lafayette, LA; Administrative Assistant
Selected Publications and Recent Research:
John, Jeannie Denise, David P. Stevens, and Joby John (2013), “A Proposed Defection Management System for Retention of At-Risk Customers,” Academy of Business Research Journal, forthcoming.
Hong-You Ha, J. Denise John, Joby John, and Nam-Yun Kim (2013), “The Critical Role of Marketers Information Provision in Temporal Changes of Expectations and Attitudes,” Journal of Consumer Marketing, 30 (Summer/Fall), forthcoming.
J. Denise John, Joby John, and David Baker (2011) “Control and Participation at the Service Encounter: A Cultural Value-Based Perspective,” International Journal of Business and Social Science, 2 (22), December, pp. 7-14.
John, J. Denise and Abhijit Biswas (2006), “Customer Participation and Control in the Service Encounter: A Review,” in Enhancing Knowledge Development in Marketing, D. Grewal, M. Levy, and R. Krishnan eds., Vol. 17, Chicago, IL: American Marketing Association, pp. 49-50.
Experience and Qualifications:
Denise is a member of Beta Gamma Sigma and Mu Kappa Tau Honor Societies and served as a core faculty team member of UL’s BeauSoleil Solar Home entry into the 2009 Solar Decathlon. Her research is published in several proceedings, and the International Journal of Business and Social Science, Academy of Business Research Journal, and the Journal of Consumer Marketing. Her research interests include the marketing of services and consumer behavior in the design fields. She currently teaches courses in design service marketing, principles of marketing, and the Cajun Connection first-year experience.
Fletcher Hall, Room 119